Organisations have objectives, people to deliver on those goals, but often lack to guiding force and instruments to deploy towards achieving those goals. Strategy provides clarity, direction and purpose.
Absolutely. A large percentage of new businesses in South Africa fail. This could be in the order of anywhere between 30 and 50%. Part of the reason for this is the lack of prudent strategic planning. Established organisations need to plan for the next phase of growth or consolidation too.
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